Pristine founders on creating the new concept of Toilet Paper Spray
How Pristine got started
"Our business is cleaning up your business.
We are Brandon and Jess - first cousins and co-founders and owners of Pristine.
Jess is a mom of three, which means that, at one time, she wiped four butts daily. She is essentially a butt wiping expert! Her newborn daughter was suffering from severe diaper rash and skin irritation. She tried nearly every brand of diapers and wipes, but the problems persisted. Her son was learning to use the potty on his own. She had given him "flushable" wet wipes to help with the monumental task of wiping. But, he was flushing the wipes which caused a massive clog and a backed up sewer water flooded the yard.
"I needed another option that did not contain harsh chemicals
and that was friendly to my plumbing and the environment.
I did not find any other wiping options that are easy
and functional for a busy mom and a new potty user.
But, I did find tens of thousands of others
with the same issues!"
At the same time, Brandon was an adult wet wipe user and had developed skin irritation from wipes. Brandon transitioned to wetting toilet paper and paper towels in the sink, something that every adult wipe user has begrudgingly tried in a pinch. Anyone who has tried this knows that it simply doesn't work, but there was no other option!
We were surprised to find that we both had similar issues with wipes, and we both needed an alternative.
"We found that there was no mainstream alternative
to wipes. So we created one!"
We knew that we wanted a liquid spray that would work with toilet paper so that we were not introducing any non-flushable items into the sewers. We were incredibly selective with the ingredients that we chose. We chose only the highest quality and most natural ingredients that had been thoroughly researched, reviewed, and deemed safe.
We worked alongside chemists and formulators who helped bring our idea to reality. After months of R&D and testing we developed a spray formula that is effective enough for a grown man's rear-end and gentle enough for child. Pristine is now dermatologist-tested, hypoallergenic, and proudly manufactured in the United States.
In 2019, the early successes of Pristine took us all the way to the exhilarating stage of ABC's "Shark Tank," where we had the opportunity to tell 5 billionaires that they have been wiping their butts all wrong!
After Shark Tank, we heard from hundreds of like-minded people who were looking for an alternative to wipes for a wide variety of reasons - their home operates on a septic system, they preferred a more portable option for travel or work, they were looking for a more eco-friendly option that is truly flushable, to name a few. This feedback and our desire to continue to offer more natural personal care products led to the creation of our body cleansing sprays - a shower-in-a-bottle that provides a true cleansing option and alternative to body wipes.
Since Shark Tank, Pristine has appeared everywhere from CNBC to Good Morning America and is the top-rated Amazon brand offering alternatives to wipes. We are incredibly humbled by how far Pristine has come, and we are forever grateful to all of Pristine's supporters. We both personally respond to all emails and messages, so if you have any questions or would just like to say hello, we would love to hear from you!